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romania

Entries from the Design Blog in the romania category.

  • The packaging for Mysterium Wine pulls double duty, simultaneously appealing to a new demographic and providing current wine drinkers with a fresh and rewarding wrapper representative of the contents.

    Produced by Jidvei, Mysterium is a new limited wine series aimed at an under-harvested market segment—the night clubbers and lounge-goers who prefer the flashier packaging of alternative spirits. Jidvei's owner, who is one of the most competitive wine makers in Romania, hopes to gain the trust of that market with this targeted branding.

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    by Stephen Olmstead
    August 1, 2012
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