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Postal Service Redesign: Graphic and Packaging Design

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Have you seen Matt Chase’s complete overhaul of the United States Postal Service identity design? He redesigned everything, from the logo and branding, to stamp identities, packing tape, vans, and uniforms.

Design, brand, postal service, brand, identity, matt chase

Design, brand, postal service, brand, identity, matt chase

Design, brand, postal service, brand, identity, matt chase

Design, brand, postal service, brand, identity, matt chase

Design, brand, postal service, brand, identity, matt chase

I really like this idea and design, but I’m a sucker for vintage-style graphics and solid primaries. What do you think? Yea, nay, or meh? I think the branding highlights the nostalgic elements behind sending letters and mail, encouraging people to be a part of it.

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