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The Egg in Practice: Applying the Egg to Your Focus Statement

At Design.org, our primary goal is to help you design a life you love. 

It’s not to help you stumble upon a life you love, wait for a life you love, or (heaven forbid) buy a life you love. We don’t believe in waiting for happiness; rather, we believe in creating it.

We take the word “design” seriously—because creating your own happiness requires deliberate, conscious choices. You are the designer of your life.

That’s why our assessment is specifically centered around two things:

  1. Creating a “focus statement” to help you define and envision a better future and better you
  2. Helping you see where you currently fall in our Egg framework, to give you a better idea of how to move forward

Separately, these tools can help you become more self-aware and more effective as you work to create lasting change in your life. But together, they become something even more profound and powerful. 

The assessment and your focus statement

The Design.org assessment is a simple, 5-minute assessment that helps you narrow your focus and envision the kind of life you want. As part of the assessment, we prompt you to choose an area of your life you want to focus on—things like work, family, hobbies, wealth, etc. And then we ask you what you want to receive in that area—like clarity, freedom, growth, understanding, and so on.

As part of your assessment results, you’ll end up with a focus statement that incorporates these ideas into a single sentence. This sentence is a simple, clear reminder of what you want to focus on and what it is you’re aiming for. 

The Egg

The Egg is a framework we like to use to help people progress on their way from hoping for a better future to finding meaning and fulfillment in life.

There are five stages of the Egg, each of which plays an important role in your journey. They are:

  • Hope, where you realize the possibility for improvement and growth
  • Belief, where you understand that you can create the life you want
  • Action, where you connect your thoughts to your behaviors
  • Purpose, where you discover your impact on the world around you
  • Meaning, where you are at peace with yourself, with what you have, and with what you’ve done

Your focus statement and the Egg

Combined, these two tools help you create a design for the life you want, and move forward to make that design a reality.

Each stage of the Egg can help you bring your focus statement to life. Here’s how.


If you are in the hope stage, your focus statement is more of a manifestation of what you want. In this stage, you’re putting a desire, a wish, out into the world, stating that this is what you hope for, even if you don’t yet believe that it’s possible.

This might seem insignificant, but it’s actually a vital part in the process. Declaring what you want, and acknowledging what could be, is necessary before you can move on to the next stages.


In the belief stage, your focus statement becomes a declaration. You believe that this dream could become a reality. You can envision yourself accomplishing this goal, and you recognize that creating the life you want is within your power.

Don’t underestimate the power of belief. Belief is motivating, empowering, and even inspiring. It can stir you to action and keep you going when the going gets tough. Once you truly believe in your focus statement, nothing can stop you from working toward it.

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Of all the stages of the Egg, Action is the one most people find easy to understand. Most people understand that in order to create change, you have to take action. But when action is paired with your focus statement, it becomes even more powerful.

When you use your purpose statement to deliberately guide your action, you’re more likely to take action that will lead you where you want to go. Instead of doing the things you think you “should” do, you’ll do the things that work for your personal vision, utilize your unique abilities, and reflect your methods and priorities. This deliberate action, directly tied to your focus statement, will push you toward creating the future you want. 


Once you get to the purpose stage with your focus statement, you start to learn how your area of focus impacts the world around you. You see the impact of your actions and you’re motivated to stick with good habits you’ve formed. 

The Purpose stage is particularly powerful when combined with your focus statement, because you’re really starting to explore and discover what changing that area of your life can do for your life overall and for you as a person. Finding your purpose helps you see your focus statement in a new light.


Meaning is what your focus statement has been driving you towards. This is where your focus statement becomes ingrained in who you are, and in your everyday thoughts and actions. 

When you reach Meaning, you’ve made peace with the journey you’ve taken to help improve your area of focus. You can see the impact the other stages have had on helping you get to where you are. Meaning isn’t the end of your journey; rather, it’s a state where your focus statement becomes something that you live, rather than something you aspire towards. 

When you apply these stages of the Egg to the focus statement you’ve designed, you’ll realize how well these tools work together to help you design the life you’re looking for.

We created these tools to help you, but they can’t do that unless you get started. What are you waiting for? A new you is waiting to be designed. 

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